Marketing automation is a means by which you can manage the marketing processes of your company. It can help you run campaigns across many channels automatically and easily. This way businesses are able to
target their audiences with automated messages through email, social media and text messages. These
communications are sent routinely following a set of instructions called workflows. Templates are helpful in
defining these workflows as they can be custom built or modified to get better results.
Most sales and marketing departments use this technique to enhance their promotional campaigns. This helps
to increase revenue and overall maximize efficiency. If used in an effective manner, automation techniques can
handle all kinds of repetitive tasks. This way, employees are less strained with menial tasks and can work on
bigger projects.
